3/2/2023 0 Comments Semblance generator32% of under 35s want to decrease their use of social media. 40% of people prefer video content over other digital formats.Social media use increased by 78% amongst millennials and Generation Z and 25% of baby boomers and over joined in the past year.With just over half the surveyed under the age of 35, and the rest over the age of 60, we were able to conclude these main generational differences: They also loved YouTube and Facebook, perhaps a little late…Īt Sortlist, we decided to conduct a survey with almost 1000 respondents across France, Belgium, Germany, Spain, and the Netherlands to discover the different ways in which generations tend to interact with social media, and social tools, as a response to the Covid-19 pandemic. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital content, especially YouTube! He has been more active on social networks (+64% engagement) and has even posted more (+45%).īut he and his generation are not the only ones! John & Sarah, his grandparents, just like more than 30% of the over-60s, registered on a social network to keep a social link with their relatives. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Our relationship with social tools like social media and other digital platforms has shifted, as well as the different reasons why we use them. This past year has pushed the digital boom even further, not only in the consumption of goods but also in people’s interactions. Yes, according to 78% of millennial and 33% of boomers from a recent survey. Categories Social Media Share: Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure?
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